Surveying the World for 45+ years…

The trusted Oil & Gas Research Provider

About Us

Company Overview


Pic 18 462579535Welling & Company has been providing actionable and insightful information to our clients since 1971. Our core business is conducting proprietary (single-client) and syndicated (multi-client) market studies for clients primarily on a wide range of upstream and midstream Energy Industry topics. Welling also provides a full range of data driven consultative solutions dealing with a client’s markets, customers, products/services, competitors and/or organization. We are headquartered just outside of Houston in The Woodlands, TX in the heart of the Energy Industry.
Our staff has extensive experience guiding successful research projects throughout the world having conducted surveys (interviews) in over 100 countries with over 1,000 studies published.
The strength of a Welling engagement is that our assessments help clients reconsider established norms, eliminate internal biases, maximize their market understanding, solve problems, identify opportunities, and optimize performance. We accomplish this by collecting data that ultimately provides actionable insights of commercial value. Welling can transform these insights into strategies and actions that can and will drive improvement in your business.
In short, we provide an unbiased third party perspective into your target market and provide insights that will assist you in becoming better aligned with your target customers vs. your competitors. This will allow you to win more business and increase profits.
The “Voice of the Customer” isn’t a buzzword phrase at Welling & Company. It is what we provide in our research as our interviews are performed with your direct customers and the customers of your primary competitors. The vast majority of our interviews are conducted through telephone interviews. However, we also collect data from web-based platforms, face-to-face, mail, and focus groups. All research is gathered by an industry experienced staff that adheres to stringent quality control procedures. Our subject matter experts lend experience and knowledge to our data gathering process and questionnaire development using proven marketing research practices.

Consultative Services

Data Driven Solutions


pic 67832297Welling assists clients when making their most important decisions by providing expertise in determining how to gather the required data and then analyzing this data to gain the advantage you need in the market place.


Welling will provide you with market intelligence, analytical insights and consultative advice, allowing you to feel confident that you are providing the most attractive offering the market is demanding.


Our Consultative Services expertise primarily deals with Performance Improvement Issues as well as Assessment and Evaluation Issues where we deliver actionable insights that deal with:


Actionable Insights dealing with:

Welling’s Research Solution

Performance Improvement Practice

How to effectively compete in one’s Market?

Customer Value Analysis (Benchmarking)

How to maximize customer satisfaction vs. your competition?

Customer Satisfaction Analysis

How to manage your organization to improve customer loyalty with faster and more profitable growth?

Net Promoter Score Analysis

How to maximize customer retention through proactive intervention?

Defection Intervention Program

How to maximize product quality vs. your competitors?

Product Quality Benchmarking & Analysis Program (PP100)

Assessment / Evaluation Practice

How to align your organization to your market more effectively than the competition?

Organizational Culture Evaluation & Alignment Program

How to align your brand to ensure optimal market position?

Brand Evaluation & Alignment Program

How to assess the potential for change to products or markets, new product launch or new market entry, and more?

Opportunity / Segment Assessment

How to maximize customer penetration with existing and new customer segments?

Source of Volume / Migration Analysis


Regularly Published

Multi-Client Syndicated Studies

The trusted Oil & Gas Research Provider for 45+ years


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THE WELLING REPORT is highly regarded as the top research product for the upstream and midstream oil and gas industry on a wide range of subject areas ranging from the Geosciences, Drilling & Completion, Deepwater, Evaluation & Production, Well Intervention, and many others. Below is a summary of our syndicated (multi-client) studies that are currently published on a regular basis:




Market Segment / Product Line Research
Seismic & Geosciences Studies
       Seismic Data Acquisition
       Geological & Geophysical Software
       Seismic Data Processing
       Reservoir Characterization
Drilling & Completion Studies
       Drilling Services
       Drilling Fluids & Solids Control
       Drill Bits
       Rotary Steerable Systems
       Managed Pressure Drilling Services
       Completion Equipment and Services
       Completions Fluids
       Hydraulic Fracturing & Fracture Mapping
       Cementing Products & Services
       Perforating Equipment and Services
       Sand Control Equipment and Services
       Surface Wellhead
Evaluation & Production Studies
       Formation Evaluation Services
       Artificial Lift Equipment
       Artificial Lift MTBF
       Production Chemicals
       Well Testing
Well Intervention & Decommissioning Studies
      Well Intervention Services
Midstream Studies
      Pipeline Inspection Services
Deepwater Studies
       Subsea Equip and Services
       Subsea Umbilical’s
       Subsea Boosting, Processing & Separation


These independent, unbiased Syndicated Reports are based on interviews with E&P operators. The Welling Report is comprehensive and allows subscribers to:


(1) Identify current and future activity and trends from the E&P prospective;

(2) Prioritize which products, services and technologies need to be improved to support E&P operators;

(3) Act upon a competitive benchmarking of the oilfield service providers using Customer Value and Net Promoter Analyses;

(4) Obtain Actionable Insights including:

  • How do customers’ make their purchase decisions?
  • What are the factors that lead to defection?
  • How do customers perceive your overall value and loyalty relative to key competitors?
  • How do customers perceive your performance on the key buying factors?
  • How large a role does price play in the purchasing decision?
  • Which competitors are the most vulnerable and which are strongest in their ability to gain and retain customers?

NOTE: Interviews are conducted in the following global regions: (1) North America (2) South America, (3) North Sea, (4) Continental Europe, (5) MENA, (6) Sub-Sahara Africa, (7) Southeast Asia, (8) Australasia, (9) CIS, (10) Mexico, and (11) China.



Driving Business Improvement

Proprietary Studies

Maximizing Understanding & Providing Actionable Insights


Pic 05K 479074349Besides conducting syndicated (multi-client) Studies, Welling & Company also conducts numerous proprietary (single-client) studies each year. The Proprietary Studies we conduct for clients take many forms. Our expertise is in dealing with Performance Improvement Issues and Assessment & Evaluation Issues. The types of proprietary research studies we have performed are vast and detailed, dealing with topics such as; assessing new opportunities (new products, technology, and/or market segments); assessing current business units, competitors, products, technology; understanding customer perceptions, needs, buying behavior, migration issues; identification of key decision variables or strengths and weaknesses of competitors; benchmarking / performance issues, how to effectively compete, how you compare, what needs to improve to increase business, how does your product compare to competitors; customer service monitoring; customer retention and defection; organizational culture; branding; due diligence; and source of value. Our experience also includes Tracking Surveys, Employee Satisfaction Studies, Key Account Analysis, Feasibility Studies, Marketing Effectiveness Studies, Advertising Effectiveness Studies, Strategic Positioning Studies, Market Attractiveness Studies, Focus Group Analysis, Image / Branding Surveys, Technology & Economic Assessment Studies, and Facilitating Workshops, etc.
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Welling looks forward to discussing your needs and then presenting a research proposal that will provide the commercial and actionable insights to drive improvement in your business. In short, Welling will provide an unbiased third-party perspective that will assist you in becoming better aligned with your target customers vs. your competitors, allowing you to win more business and increase profits.

We want to hear from you

Contact Us


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We would welcome the opportunity to discuss your research needs, as well as design and conduct a data driven research project for you.


Working with Welling will undoubtedly be the best research investment you will ever make. We look forward to speaking with you.


For more information please contact Greg Woodward at 713-775-5565 or

Spring, TX Location

24624 I-45 North,

Suite 150

Spring, TX  77386


832-482-4300 (main)

832-482-3686 (fax)

Welling & Company Mission

Welling & Company's goal is to work interactively with our clients in providing actionable, quantitative information that helps forward-looking companies maximize business performance.

Welling & Company would welcome the opportunity to discuss how we collect customer experience metrics and utilize data in order to help you win more business.